Global Beverage Trends

For the past five years, we can see dozens of influencers online who are sweating in the gym to form a so-called perfect body. These influencers and bloggers are spreading the trend of the body cult all around the globe. Everyone wants to reach visible results as fast as possible. This can be done with the help of functional products. A sports drink with branched-chain amino acids (BCAAs) or essential amino acids (EAAs) can help an athlete get results much faster or a protein drink can help them grow muscles faster.


It is well known that amino acids are the main ingredient in muscles. They play very specific key roles in health and performance in human physiology and help athletes not only retain muscle but also burn fat.  Proteins are made up of both essential and non-essential amino acids that can be used by the body for a plethora of benefits. Some of these key benefits, besides muscle building, include improved mineral absorption and improved focus during exercise. The body must break the protein down into these free-form amino acids in order for them to function. Consuming amino acids in their free form is beneficial since these amino acids can address their function almost immediately.


Branched-chain amino acids include the essential amino acids leucine, isoleucine, and valine. They are very popular among strength athletes, yet there is strong evidence validating their use for endurance training and racing as well. Numerous research studies have shown these three key amino acids to be extremely important to consume, especially during dieting and exercising. The human body cannot make essential amino acids. As a result, they must come from food. The nine essential amino acids are histidine, isoleucine, leucine, lysine, methionine, phenylalanine, threonine, tryptophan, and valine. Having EAAs in a drink helps an athlete to consume the necessary amount of these essential functional ingredients in order to enable faster muscle formation and to achieve higher endurance.

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